Published Date：Mar.2021
Industry：Chemical & Material
Pages：115 Table Number：137
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Summary As the world continues to deal with COVID-19, economies are moving into recession, under multiple adverse factors, the GDP of European and American countries in the second quarter suffered a historical contraction. At an annualized rate, the US GDP fell by 32.9% month on month, while the overall GDP of the euro zone fell by 12.1%. Moreover, the economic prospects of Europe and the United States in the third quarter under the epidemic situation are hardly optimistic. The resumption of work and production not only brought economic data back, but also triggered a rebound in the epidemic situation. At present, the United States is still the 'epicenter' of the global epidemic. The total number of confirmed cases has exceeded 4.8 million, and the epidemic situation in some European countries has also rebounded. Affected by this, more than 20 states in the United States have announced the suspension or withdrawal of part of the economic restart plan. Britain and Italy have also decided to extend the state of emergency. The rebound of the epidemic situation has posed considerable risks to the economic prospects of Europe and the United States. In the second quarter of this year, US GDP shrank by 9.5% on a month on month basis, or 32.9% at an annual rate, the largest decline since the 1940s. Data show that the sharp decline in personal consumption is the main drag on the U.S. GDP growth in the second quarter. Compared with the United States, Europe's economic contraction in the second quarter was smaller, but it was also the lowest on record, with Germany and France contracting more than 10%. According to the data released by the Federal Bureau of statistics, Germany's GDP fell by 10.1% in the second quarter after adjusting for prices, seasons and working days, the largest decline since the quarterly economic data were available in 1970. Thanks to the effective control and policy support of the new epidemic, China's economy rebounded sharply in the second quarter. The growth rate of manufacturing industry, which accounted for about 28% of GDP, rebounded sharply to 4.4% from the negative value in the first quarter. Chinese original equipment manufacturers (OEMs) and suppliers are ramping up production. And there are increased investments in digital footprints in manufacturing. OEMs in other parts of the world are offering incentives to drive sales. XYZResearch published a report for global Interactive Advertising market in this environment. In terms of revenue, this research report indicated that the global Interactive Advertising market was valued at USD XXX million in 2019, and it is expected to reach a value of USD XXX million by 2026, at a CAGR of XX % over the forecast period 2021-2026. Correspondingly, the forecast analysis of Interactive Advertising industry comprises of China, USA, Japan, India, Korea and South America, with the production and revenue data in each of the sub-segments. The Grey Advertising aims at producing XX Interactive Advertising in 2020, with XX % production to take place in global market, Wieden+Kennedy accounts for a volume share of XX %. Regional Segmentation (Value; Revenue, USD Million, 2015 - 2026) of Interactive Advertising Market by XYZResearch Include China EU USA Japan India Southeast Asia South America Competitive Analysis; Who are the Major Players in Interactive Advertising Market? Grey Advertising Wieden+Kennedy Butler Shine Stern & Partners Ogilvy & Mather BBDO Crispin Porter + Bogusky The Martin Agency Deutsch Droga5 Mullen Advertising ... Major Type of Interactive Advertising Covered in XYZResearch report: Videos Mobile advertising Social media marketing Social media Internet Sponsorship Email marketing Blogging Offline activation Others Application Segments Covered in XYZResearch Market Large enterprises Small and medium enterprises Application 3 For any other requirements, please feel free to contact us and we will provide you customized report.
Table of Contents Global Interactive Advertising Market Analysis 2020, With Top Companies, Production, Revenue, Consumption, Price and Growth Rate 1 Market Scope 1.1 Product Details and Introduction 1.1.1 Videos -Product Introduction and Major Manufacturers 1.1.2 Mobile advertising -Product Introduction and Major Manufacturers 1.1.3 Social media marketing -Product Introduction and Major Manufacturers 1.1.4 Social media -Product Introduction and Major Manufacturers 1.1.5 Internet -Product Introduction and Major Manufacturers 1.1.6 Sponsorship -Product Introduction and Major Manufacturers 1.1.7 Email marketing -Product Introduction and Major Manufacturers 1.1.8 Blogging -Product Introduction and Major Manufacturers 1.1.9 Offline activation -Product Introduction and Major Manufacturers 1.1.10 Others -Product Introduction and Major Manufacturers 1.2 Market Snapshot 1.2.1 Major Companies Overview 1.2.2 Market Concentration 1.2.3 Six-Year Compound Annual Growth Rate (CAGR) 2 Global Interactive Advertising Market Assessment, by Segmentation 2.1 Type Breakdown Estimates & Forecast, Sales Volume (2015-2026) 2.2 Type Breakdown Estimates & Forecast, Sales Value (2015-2026) 2.3 Application Breakdown Estimates & Forecast, by Application (2015-2026) 3 Regional Market Analysis 3.1 China Interactive Advertising Market 3.1.1 Top Companies leading Interactive Advertising Development in China (2015-2020) 3.1.2 Sales Value of Major Company in China Market (2015-2020) 3.1.3 China Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.1.4 Sales in China Market, by Type (2015-2026) 3.2 EU Interactive Advertising Market 3.2.1 Top Companies leading Interactive Advertising Development in EU (2015-2020) 3.2.2 Sales Value of Major Company in EU Market (2015-2020) 3.2.3 EU Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.2.4 Sales in EU Market, by Type (2015-2026) 3.3 USA Interactive Advertising Market 3.3.1 Top Companies leading Interactive Advertising Development in USA (2015-2020) 3.3.2 Sales Value of Major Company in USA Market (2015-2020) 3.3.3 USA Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.3.4 Sales in USA Market, by Type (2015-2026) 3.4 Japan Interactive Advertising Market 3.4.1 Top Companies leading Interactive Advertising Development in Japan (2015-2020) 3.4.2 Sales Value of Major Company in Japan Market (2015-2020) 3.4.3 Japan Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.4.4 Sales in Japan Market, by Type (2015-2026) 3.5 India Interactive Advertising Market 3.5.1 Top Companies leading Interactive Advertising Development in India (2015-2020) 3.5.2 Sales Value of Major Company in India Market (2015-2020) 3.5.3 India Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.5.4 Sales in India Market, by Type (2015-2026) 3.6 Southeast Asia Interactive Advertising Market 3.6.1 Top Companies leading Interactive Advertising Development in Southeast Asia (2015-2020) 3.6.2 Sales Value of Major Company in Southeast Asia Market (2015-2020) 3.6.3 Southeast Asia Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.6.4 Sales in Southeast Asia Market, by Type (2015-2026) 3.7 South America Interactive Advertising Market 3.7.1 Top Companies leading Interactive Advertising Development in South America (2015-2020) 3.7.2 Sales Value of Major Company in South America Market (2015-2020) 3.7.3 South America Interactive Advertising Price (USD/Unit), by Type (2019-2020) 3.7.4 Sales in South America Market, by Type (2015-2026) 4 Value Chain (Impact of COVID-19) 4.1 Interactive Advertising Value Chain Analysis 4.1.1 Upstream 4.1.2 Downstream 4.2 COVID-19 Impact on Interactive Advertising Industry 4.2.1 Industrial Policy Issued Under the Epidemic Situation 4.3 Cost-Under the Epidemic Situation 4.3.1 Cost of Raw Material 4.4 Channel Analysis 4.4.1 Distribution Channel-Under the Epidemic Situation 4.4.2 Distributors 5 Regional Market Forecast (2021-2026) 5.1 Global Interactive Advertising Sales and Growth Rate (2021-2026) 5.2 Global Interactive Advertising Sales Value and Growth Rate (2021-2026) 6 Interactive Advertising Competitive Analysis 6.1 Grey Advertising 6.1.1 Grey Advertising Company Profiles 6.1.2 Grey Advertising Product Introduction 6.1.3 Grey Advertising Interactive Advertising Production, Revenue (2015-2020) 6.1.4 SWOT Analysis 6.2 Wieden+Kennedy 6.2.1 Wieden+Kennedy Company Profiles 6.2.2 Wieden+Kennedy Product Introduction 6.2.3 Wieden+Kennedy Interactive Advertising Production, Revenue (2015-2020) 6.2.4 SWOT Analysis 6.3 Butler 6.3.1 Butler Company Profiles 6.3.2 Butler Product Introduction 6.3.3 Butler Interactive Advertising Production, Revenue (2015-2020) 6.3.4 SWOT Analysis 6.4 Shine 6.4.1 Shine Company Profiles 6.4.2 Shine Product Introduction 6.4.3 Shine Interactive Advertising Production, Revenue (2015-2020) 6.4.4 SWOT Analysis 6.5 Stern & Partners 6.5.1 Stern & Partners Company Profiles 6.5.2 Stern & Partners Product Introduction 6.5.3 Stern & Partners Interactive Advertising Production, Revenue (2015-2020) 6.5.4 SWOT Analysis 6.6 Ogilvy & Mather 6.6.1 Ogilvy & Mather Company Profiles 6.6.2 Ogilvy & Mather Product Introduction 6.6.3 Ogilvy & Mather Interactive Advertising Production, Revenue (2015-2020) 6.6.4 SWOT Analysis 6.7 BBDO 6.7.1 BBDO Company Profiles 6.7.2 BBDO Product Introduction 6.7.3 BBDO Interactive Advertising Production, Revenue (2015-2020) 6.7.4 SWOT Analysis 6.8 Crispin Porter + Bogusky 6.8.1 Crispin Porter + Bogusky Company Profiles 6.8.2 Crispin Porter + Bogusky Product Introduction 6.8.3 Crispin Porter + Bogusky Interactive Advertising Production, Revenue (2015-2020) 6.8.4 SWOT Analysis 6.9 The Martin Agency 6.9.1 The Martin Agency Company Profiles 6.9.2 The Martin Agency Product Introduction 6.9.3 The Martin Agency Interactive Advertising Production, Revenue (2015-2020) 6.9.4 SWOT Analysis 6.10 Deutsch 6.10.1 Deutsch Company Profiles 6.10.2 Deutsch Product Introduction 6.10.3 Deutsch Interactive Advertising Production, Revenue (2015-2020) 6.10.4 SWOT Analysis 6.11 Droga5 6.12 Mullen Advertising 7 Conclusion
List of Tables and Figures Figure Product Introduction Table Production (K Units) and Revenue (Million USD) of Major Players (2015-2020) Figure Global Interactive Advertising Production Market Share of Top 5 Players Table CAGR of Major Market (2021-2026) Table CAGR in Terms of Production of Each Type (2015-2026) Table CAGR in Terms of Production of Each Application (2015-2026) Table Global Interactive Advertising Sales (K Unit) by Type (2015-2026) Figure Global Interactive Advertising Sales (K Unit) and Growth Rate (2015-2026) Figure Global Interactive Advertising Sales Market Share (%) by Type (2019 -2020) Table Global Interactive Advertising Sales Value (Million USD) by Type (2015-2026) Figure Global Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2026) Figure Global Interactive Advertising Sales Value Market Share (%) by Type (2019-2020) Table Global Interactive Advertising Sales (K Unit) by Application (2015-2026) Table China Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table China Interactive Advertising Sales Market Share of Major Company (2015-2020) Table China Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure China Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table China Interactive Advertising Sales Value Share of Major Company (2015-2020) Table China Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table China Interactive Advertising Sales (Unit) by Type (2015-2026) Figure China Interactive Advertising Sales (Unit) by Type (2015-2026) Table EU Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table EU Interactive Advertising Sales Market Share of Major Company (2015-2020) Table EU Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure EU Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table EU Interactive Advertising Sales Value Share of Major Company (2015-2020) Table EU Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table EU Interactive Advertising Sales (Unit) by Type (2015-2026) Figure EU Interactive Advertising Sales (Unit) by Type (2015-2026) Table USA Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table USA Interactive Advertising Sales Market Share of Major Company (2015-2020) Table USA Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure USA Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table USA Interactive Advertising Sales Value Share of Major Company (2015-2020) Table USA Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table USA Interactive Advertising Sales (Unit) by Type (2015-2026) Figure USA Interactive Advertising Sales (Unit) by Type (2015-2026) Table Japan Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table Japan Interactive Advertising Sales Market Share of Major Company (2015-2020) Table Japan Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure Japan Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table Japan Interactive Advertising Sales Value Share of Major Company (2015-2020) Table Japan Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table Japan Interactive Advertising Sales (Unit) by Type (2015-2026) Figure Japan Interactive Advertising Sales (Unit) by Type (2015-2026) Table India Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table India Interactive Advertising Sales Market Share of Major Company (2015-2020) Table India Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure India Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table India Interactive Advertising Sales Value Share of Major Company (2015-2020) Table India Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table India Interactive Advertising Sales (Unit) by Type (2015-2026) Figure India Interactive Advertising Sales (Unit) by Type (2015-2026) Table Southeast Asia Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table Southeast Asia Interactive Advertising Sales Market Share of Major Company (2015-2020) Table Southeast Asia Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure Southeast Asia Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table Southeast Asia Interactive Advertising Sales Value Share of Major Company (2015-2020) Table Southeast Asia Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table Southeast Asia Interactive Advertising Sales (Unit) by Type (2015-2026) Figure Southeast Asia Interactive Advertising Sales (Unit) by Type (2015-2026) Table South America Interactive Advertising Sales (K Unit) of Major Company (2015-2020) Table South America Interactive Advertising Sales Market Share of Major Company (2015-2020) Table South America Interactive Advertising Sales Value (Million USD) of Major Company (2015-2020) Figure South America Interactive Advertising Sales Value (Million USD) and Growth Rate (2015-2020) Table South America Interactive Advertising Sales Value Share of Major Company (2015-2020) Table South America Interactive Advertising Price (USD/Unit), by Type (2019-2020) Table South America Interactive Advertising Sales (Unit) by Type (2015-2026) Figure South America Interactive Advertising Sales (Unit) by Type (2015-2026) Figure Value Chain Structure of Interactive Advertising Table Value Chain Table Key Suppliers of Raw Material/Components Table Key Downstream Customer in Each Application Field Table Industry News List of Interactive Advertising Figure Cost Structure of Interactive Advertising in 2020 Table Distributors/Traders List Table Regional Market Sales (K Unit) (2021-2026) Table Regional Market Sales Share (2021-2026) Figure Global Interactive Advertising Sales (Unit), Growth Rate & Market Share (2021-2026) Table Regional Market Sales Value (Million USD) (2021-2026) Table Regional Market Sales Value Share (2021-2026) Figure Global Interactive Advertising Sales Value (Million USD), Growth Rate & Market Share (2021-2026) Table Grey Advertising Profiles Table Grey Advertising Interactive Advertising Product Introduction Table Grey Advertising Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Grey Advertising SWOT Analysis Table Wieden+Kennedy Profiles Table Wieden+Kennedy Interactive Advertising Product Introduction Table Wieden+Kennedy Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Wieden+Kennedy SWOT Analysis Table Butler Profiles Table Butler Interactive Advertising Product Introduction Table Butler Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Butler SWOT Analysis Table Shine Profiles Table Shine Interactive Advertising Product Introduction Table Shine Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Shine SWOT Analysis Table Stern & Partners Profiles Table Stern & Partners Interactive Advertising Product Introduction Table Stern & Partners Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Stern & Partners SWOT Analysis Table Ogilvy & Mather Profiles Table Ogilvy & Mather Interactive Advertising Product Introduction Table Ogilvy & Mather Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Ogilvy & Mather SWOT Analysis Table BBDO Profiles Table BBDO Interactive Advertising Product Introduction Table BBDO Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure BBDO SWOT Analysis Table Crispin Porter + Bogusky Profiles Table Crispin Porter + Bogusky Interactive Advertising Product Introduction Table Crispin Porter + Bogusky Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Crispin Porter + Bogusky SWOT Analysis Table The Martin Agency Profiles Table The Martin Agency Interactive Advertising Product Introduction Table The Martin Agency Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure The Martin Agency SWOT Analysis Table Deutsch Profiles Table Deutsch Interactive Advertising Product Introduction Table Deutsch Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Deutsch SWOT Analysis Table Droga5 Profiles Table Droga5 Interactive Advertising Product Introduction Table Droga5 Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020) Figure Droga5 SWOT Analysis Table Mullen Advertising Profiles Table Mullen Advertising Interactive Advertising Product Introduction Table Mullen Advertising Interactive Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
